Real Estate Website Promotion is Easy

If you are a Real Estate Agent, Real Estate Broker, or provide a Real Estate service you know how important effective real estate web promotion is to your business. The large number of people searching the internet for local, national and international real estate information can simply not be ignored.

At the same time you may think effective real estate website promotion is too difficult to master, too expensive to afford, or just too mysterious to understand – an area reserved for experts in the field of search engine marketing.

Like most practitioners of highly specialized skills, search engine marketing specialists have a vested interest in making their field seem mysterious and difficult to master. But it is not really that mysterious. It is possible for anyone to dominate the search engines in virtually any local market. All it takes is a bit of common sense and some hard work.

The principles involved in getting good positioning for your real estate website are quite simple and straightforward. They are the same principles that apply to search engine marketing for any website and it is actually quite easy to apply these principles to real estate websites. Many real estate agents have simply given up trying to score well in the search engines for local real estate searches because they don’t properly understand the process.

But think about it for a minute. When you do a search in Google for “real estate Phoenix” or “Banff real estate” or “Halifax real estate” or “Fort Lauderdale real estate”, and you see the same real estate agents or agencies coming up on the first page week after week, how do you think they got there? What magical real estate website promotion formula are they using or who have they paid to get this high position?

Now before you answer that question, ask yourself how you think Google assigns these positions to different websites. Does their giant computer just pull names from a great big cyber-hat? Do they use secret rules that only a few insiders know about?

Of course not. All the major search engines make it perfectly clear what they are looking for – and especially Google. If you want to score well for a term like “real estate Phoenix” or “real estate Ottawa”, really all you have to do is pack your site with good information about Phoenix (or Ottawa) and focus your home page in a very deliberate way on those search terms.

The search engines like focused content. They assume if your site contains lots of content relevant to “real estate Phoenix” then it should be shown high in searches for that keyword.

Of course the problem is that there are already a number of other real estate websites offering good content focused on your favorite search term, so you are going head to head with sites that have previously established position, and it will take a bit of time and a fair amount of work to get past them.

That is fair enough. After all, if the real estate agent down the streat offers more focused and relevant information than you do about the market you are both chasing, she deserves to come up above you in the search engine rankings. It makes sense, doesn’t it?

That does not mean you should not keep on trying. It simply means you should be patient and work harder. Take a close look at her site and outdo her by refocusing your site and creating more interesting and valuable content. Focus is the name of the game. Make it crystal clear that you are the “expert” on “Calgary real estate” by offering the kinds of things that an expert would offer.

And please, do not hesitate to mention the search phrase you are trying to get positioning on. If it is “Kingston real estate” or “Sacramento real estate”, then use that term all over your home page. Say to yourself, “OK Google, so you are looking for real estate websites that have something to say about ‘Sacramento real estate’, well here I am. I breathe Sacramento Real Estate. I ooze Sacramento Real Estate. I AM Sacramento Real Estate.” This is called Search Engine Optimization.

In the meantime, while you’re waiting for Google to come around on your primary search term, find some less competitive ones to focus on as well. For instance, if you want to service the entire Ottawa area, but most of your clientele is in Kanata or Nepean, focus some of your internet marketing efforts on those smaller markets. You have a much better chance of getting results in these significantly smaller and less competitive markets.

Posted in Uncategorized | Comments Off

How to Choose Effective Real Estate Websites

Online transactions are really taking over. These days, almost all important transactions can be done online. You may bank through the Internet or even shop for whatever item you need. The real estate industry is never to be left out. You would find that almost all real estate companies and agents that matter can be found and located online.

Online real estate businesses may flourish. The competition for such is also intensifying. You would find that amid the influx of such sites, in the end, you would have a difficult time choosing the Website to choose and trust. There are many real estate Websites but not all of them can be useful and effective to you. It is important to at least gain insights as to how property Websites can be chosen and picked.

First of all, a good real estate Website is offering good and practical services to the online users. There are too many of such sites in the Internet, but as a mentioned, not all are useful and functional. Good real estate sites are always updated and are integrated with the latest news and developments in the market. There are sites that offer tickers and quotes to give buyers and investors a rundown of what to expect in the market.

Good real estate Websites are of course outlined strategically and comfortably. Simplicity is a virtue. Studies show that most real estate investors prefer the simple, yet effective layouts. Troublesome and too tight layouts of online sites make such Websites ineffective and less interesting. Just like in newspapers, if information are too packed and arranged without effective layouting and strategy, the data would render futile.

Effective real estate Websites have search functions. Search engines are useful to online users. That is why most online sites are running their own search functions. The search service could cover contents within the Website or could even extend to the coverage of the whole world wide web. Many users find such services useful because searching within the site is made much faster.

Real estate Websites are produced and run by the most trusted and reliable property firms. If a real estate company is not reliable and trustworthy enough, clients naturally and logically should not risk their capital and investments. Online sites made by good real estate firms are also comparatively better and more useful in general.

Lastly, real estate Websites should be sincere and truthful. Some Websites are only effective in misleading clients and boasting of hoax accomplishments. If there are telephone numbers of addresses provided, take time to personally check out locations and actual assets of the Websites. Doing so would help you endure that the Website is really trustworthy, truthful and reliable. Lies should never ever be tolerated.

As you search across the Internet for real estate Websites, always be sure to stay focused. There are just too many sites out there. But you would determine and deal with the bests if you would only be patient and resourceful in your search endeavor.

Posted in Uncategorized | Comments Off

Transform Your Ugly Real Estate Website in 24 Hours

A dated real estate website does not look as good as an old photo from 10 years ago. If you think your professionalism and competence is being questioned when someone visits your website, it’s time to do something! Not only an up-to-date website layout is needed, the technology in providing more interactive content and lead capturing system is as important. Hiring an expert to create your real estate agent website can be very expensive… up to thousands, not to mention follow-up updates. You want a nice, elegant design, good layout, content, unlimited pages, widgets, videos, lead capturing, instant messaging, blog, search engine friendly, and able to customize easily by yourself. Good news, this is actually all possible through new services that can transform your ugly or outdated real estate website in 24 hours.

Following are a few tips about creating content to increasing your online presence, which is guaranteed to bring you more clients:

Keep Prospective Clients on Your Page with Everything They Need to Know

Your website should include informative content to attract more home buyers and sellers. Here are a few more components that are recommended to provide what consumers are looking for when they view a real estate website:

An up-to-date, professional portrait
Your modern logo at the top of your real estate agent website
A brief bio with your experience and qualifications
Your current property listings, with links to single property websites and virtual tours right from your real estate agent website
Your contact information and convenient lead generation contact forms
Helpful articles to share tips for home buyers and sellers visiting your website

Make Sure Potential Clients Find You When They Search

Content is King! Creating informative content with articles for your website on home buying tips serves several purposes:

1. Prospective clients will stay on your website longer. They will think of you as a real estate expert when they’re ready to contact a real estate agent.

2. Appropriate, creative use of keywords and search terms within your written pieces on your website will ensure better search engine optimization. That means when they use certain words in search engines, your website will be at the top of search results.

3. For example, if you’re a realtor® from Atlanta, Georgia, your real estate website pieces will include mention of these words. You can write about “Home buyer Tips for the Atlanta, Georgia Market” or “How to Sell Your Home in Atlanta, Georgia”. This is an important way to help you with better ranking in search engines.

Interactive, Intuitive Site Features Keep Visitors Interested

Once you have attracted web users to your website, it’s important to keep them there as long as possible. This can be done with the popular interactive tools below:

· Real Estate Videos – Industry researchers have discovered that today’s web users watch billions of videos every year. You can tap into this trend by creating your own online real estate agent videos for your website. Perhaps you can do a “how-to” piece on the practical aspects of home buying, or design a mini-video seminar on staging techniques. Whatever you choose, you can be sure that good use of video will enhance your website and your image.

· Real Estate Widgets- Have you heard that widgets are the next big thing in agent website design? But, maybe you’re not quite sure what they are and how they work. Essentially, other people create little bits of code that give extra functionality to your website. Your real estate agent website host will often offer a selection for you to choose from. This gives you the opportunity to customize your website with more complex features than you could design on your own. Some examples include:

3Jam – visitors to your real estate website can immediately send a message to your cell phone without ever knowing your actual cell phone number
ClockLink – gives the current time in your choice of time zones right on your website
LinkedInABox – brings your LinkedIn profile right to your website

Turn Online Real Estate Website Visits into Sales

In today’s housing market, those looking to sell their home turn to the internet first to choose an agent they can trust. Studies have shown 89% of potential home buyers begin their research online as well. With your new professional website, agents are at a significant competitive advantage to attract listings and encouraging clients to call you first.

The most critical part of your real estate website is the component that brings in sales. A new design, content, blog and a quality system designed to capture and manage leads, will ensure that visitors to your website are truly prepared for you to grow your business. And the best of all, this transformation does not have to be expensive!

Posted in Uncategorized | Comments Off